Step-by-step instructions to optimize your profile and start showing up in local search
Your Google Business Profile (formerly Google My Business) is often the first thing potential customers see. It appears in Google Search, Google Maps, and local pack results. For local service businesses, an optimized profile can drive more calls than your website.
Go to google.com/business and sign in with your Google account. Search for your business—if it exists, claim it. If not, click "Add your business" and follow the prompts. You'll need to verify ownership, usually via postcard, phone call, or email depending on your business type.
Google rewards complete profiles with better visibility. Fill out every section: business name, address, phone, website, hours, services, description, and attributes. The more complete your profile, the more searches you'll match.
Profiles with photos get significantly more engagement. Add photos of your team, your work (before/after), your vehicles, your equipment, and your office or storefront. Aim for at least 20 photos, and add new ones monthly.
Reviews are critical for rankings and conversions. Implement a systematic review request process. Send customers a direct link to your review page within 24 hours of completing a job. Respond to every review—positive and negative.
Google Business posts appear in your profile and signal activity to Google. Share updates about seasonal specials, new services, tips for customers, and company news. Post at least weekly for best results.
You may see improved visibility within days of optimization. Significant ranking improvements typically take 2-4 weeks as Google indexes your changes.
Yes. Each physical location should have its own profile. You can manage multiple locations from one account.
You can hide your address and just show service areas. This is common for service businesses that travel to customers.