It's not luck. Here's exactly what they're doing differently—and how to catch up.
If any of these sound familiar, you're dealing with this problem:
You used to be busy. Now competitors seem to get all the work.
Search for your services—their name appears before yours.
Their Google profiles show 100+ reviews while you have a handful.
Ads, social media, content—they have a presence you don't.
While you were relying on referrals, they were building online presence.
Consistent marketing activities compound over time. Random efforts don't.
Professional website, complete Google profile, active social media.
They asked for reviews systematically. Now they have trust you don't.
Search for your services. Study who ranks, what their sites look like, how many reviews they have.
You can't catch up overnight, but you can outpace them going forward with consistent effort.
What do you do better? Faster response? Better warranty? Specialize and own it.
SEO, ads, reviews, content—attack on all fronts to accelerate catching up.
Learn moreDepends how far behind you are. With aggressive marketing, you can close significant gaps in 6-12 months. Don't try to beat them everywhere—pick battles you can win.
Study them, but don't copy blindly. Understand what works, then do it better or differently. Your goal is to stand out, not blend in.
Never too late. The market is always evolving, and local businesses rise and fall. Consistent effort beats sporadic advantage every time.