Traffic without conversions is just vanity. Here's how to turn visitors into customers.
If any of these sound familiar, you're dealing with this problem:
Google Analytics shows visitors, but your phone isn't ringing.
People land on your site and leave immediately without engaging.
You have a contact form, but it barely gets used.
Similar businesses are booked out while you have capacity.
Visitors don't know what to do next. Your CTA is buried, unclear, or missing.
53% of visitors leave if a site takes more than 3 seconds to load.
70% of your visitors are on phones. If the experience is poor, they're gone.
Missing reviews, credentials, photos of real work—nothing builds confidence.
Visitors can't find services, pricing, or contact info quickly.
Phone number in header. "Get a Quote" button on every page. Make it obvious.
Learn moreOptimize images, enable caching, use fast hosting. Target under 3-second load time.
Test your site on a phone. Can you easily tap to call? Fill out a form? If not, fix it.
Display Google reviews, showcase recent projects, show real team photos.
Check Google Analytics. If you have traffic but low time-on-site, high bounce rates, and few conversions, your website is likely the bottleneck.
Not always. Sometimes strategic changes—better CTAs, faster loading, mobile fixes—can dramatically improve conversions. A full rebuild is needed when the foundation is broken.
For service business websites, 3-5% is average, 5-10% is good, and 10%+ is excellent. If you're below 3%, there's significant room for improvement.